Advertising Expert Witnesses in Nebraska

This expert has been working in consumer electronics and electrical utilities for over 30 years, and has extensive experience with solar panels, electronics manufacturing, data analytics, semiconductor packaging, and portable electronic products. He earned BS and MS in mechanical engineering from the University of Wisconsin and the University of Rochester, respectively. He holds 4 patents including in low profile managed memory components and high-density electronic connectors. He formerly worked as a director of product marketing at Motion Computing and Staktek and as director of product development at Heliovolt. He also served as a chief technical officer at Pecan Street Incorporated. This expert is currently a chief technical officer and vice president of engineering at a solar energy start-up in CO.

This expert has over 22 years of Online Marketing, including Search Engine Optimization, Search Engine "Link" Campaigns, and Pay Per Click Search-Engine Advertising. He is the author of various best selling Internet-Related Books, such as Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies. He has given multiple presentations and public speaking engagements involving internet marketing, and has developed his own publishing company focused on online business and marketing. He is the former Founder & CEO of a major corporation and is currently the Vice-President of Business & Corporate Development of major internet company and is a Principal Consultant for a private consulting group.

This data analytics expert earned his BS in Economics/Statistics from the University of North Dakota and his Master's Degree in Applied Statistics from The Ohio State University. He is a former senior quantitative analyst at Mattel, where he worked on digital channel analytics covering paid search, display advertising, and website visitation. As an instructor of Database Marketing Analytics at Rocky Mountain Direct Marketing Association, he taught marketers the principles of audience segmentation, marketing effectiveness measurement, and concepts like lifetime value and a/b testing. He then moved on to serve as the Director of Analytics at Data Logix Inc, where he led audience modeling, digital campaign effectiveness measurement, and digital platform reporting. Their products included syndicated audience segments, on/offline measurement solutions, and some digital media execution. This expert continued his career at Conversant Inc., a tech firm building individual-level profiles of consumers across web browsers, smart phones, and tablets. At Conversant, he managed three analytic groups -- audience lab, analytic development, and media analytics. Since then, this expert has served as Snr Director of Data Science at a large internet technology and solutions company.