Illinois advertising expert witnesses analyze marketing claims, media placement, and consumer perception across Chicago’s major retail and financial services markets. They often come from brand management, digital analytics, market research, and regulatory compliance roles, with experience in Illinois agencies and in-house teams. They evaluate substantiation, disclosure adequacy, audience targeting, and damages tied to alleged misleading advertising.
Commercial Printing, Direct Mail & Database Marketing Expert Witness
Commercial Printing, Direct Mail & Database Marketing Expert Witness
- Review Fee
- $250/hr
- Deposition Fee
- Court Fee
This highly-qualified expert has extensive experience in the commercial printing, direct mail, and database utilization industry. With over 40 years of experience in the field, he has experience with targeting and response analysis, printing technology, paper technology, major suppliers in the printing industry, the US Postal Service, and future trends in direct marketing. Before beginning his career in commercial printing, this expert earned his BA in economics and management from Trinity International University and completed a 14-month graphics training program through R.R. Donnelley. His former positions include book group account sales for R.R. Donnelley and Sons, vice president of marketing for Teenage Research Unlimited, marketing programs manager and franchise programs director for Moore Response Marketing Services, and account executive for Personalized Graphics, a division of GBF Graphics. For over 15 years, this expert has served as the principal and owner of a commercial printing company in Illinois.
Principal, A commercial printing & direct marketing company in IL
Bachelor of Arts (BA), Trinity International University
Sanibel,
Illinois