Marketing Expert Witnesses in Massachusetts

This expert holds more than twenty years of experience in public relations and related disciplines. Prior to founding his current PR firm, he served as a senior vice president for 5W Public Relations, where he played a key role in the agency's ascension from a start-up to an Inc 5000 company. Prior to working in New York, he led public affairs campaigns in Washington, DC for the Internet Alliance, the Interactive Gaming Council and others.

This expert is currently working through her consulting company, within the Pharmaceutical Industry as a consultant, providing guidance and service for all aspects of Regulatory Affairs for the entire product lifecycle of drugs and biologics from discovery to approval/launch and post-marketing. In addition, providing expertise in business development pertaining to regulatory intelligence and regulatory due diligence. Her experience includes serving as a member of the Management Team (SVP RA) for three small companies developing novel drugs and biologics, and building and leading a product compliance organization (RA, QA and CQA) for a small biotech company, including approval of their first monoclonal antibody product, while serving in a leadership role on the Management Team. Prior to that, have led regulatory activities for several NDAs (leading to marketed products), INDs and post-marketing regulatory activities in 3 large pharmaceutical companies. She has 5 years experience in small molecule API process development and a PhD in medicinal chemistry and is a frequent contributor to various Industry programs. Specialties: All aspects of Regulatory Affairs for entire product lifecycles for small molecules and biologics, including: -IND/NDA/BLA submission management, prosecution and strategy -FDA meetings -Regulatory Liaison activities -Ad/Promo review and advising -CMC

This expert has over 30 years of experience in the wine and spirits industry and is highly familiar with the global trends. Prior to establishing his own consultancy, he held senior positions at Pernod Ricard and Seagram. While Vice President of Marketing for Pernod Ricard Americas Travel Retail, he created the Marketing Department for this new company which, under his management, grew volume sales to over 1 million cases and over $20 million profit in the Americas Duty Free and Resort channels. As Director of Global Export and Travel Retail Marketing at Pernod Ricard USA, he created the marketing team for Global Export and Travel Retail for the Export territories China and Hong Kong, Japan, Australia, the Middle East, South Africa, Europe, the Americas, and Travel Retail. This expert held numerous sales and marketing positions at Seagram Americas, including ABSOLUT VODKA U.S. National Marketing Manager. He was responsible for brand positioning, packaging, pricing, marketing strategy, sales incentives, and distributor management for iconic Wine & Spirits brands including ABSOLUT VODKA, Stolichnaya, Crown Royal, Martell Cognac, Captain Morgan Spiced Rum, Chivas Regal, The Glenlivet, Wild Turkey Bourbon, Jameson Irish Whiskey, Patron Tequila, Beefeater Gin, Kahlua, Sterling Vineyards, and Jacob's Creek. He received a B.A. in Cultural Anthropology and Comparative Cultures from the University of Virginia.

This highly qualified branding and marketing expert has over 30 years of professional experience. He earned his BS in computer science from the University of Minnesota, his MBA in marketing from Xavier University, and his MBA in finance and accounting from the University of Chicago. His expertise lies in the creation, management and valuation of brands. This expert has previously held roles in marketing, sales, technology and strategy. He has written 15 publications on topics in marketing analytics, including various book chapters and articles. Formerly, he has served as a manager of consumer packaged goods for Proctor & Gamble and then Kraft Foods and as the manager of marketing consulting at A.T. Kearney. Additionally, he has held roles as managing director of brand valuation and strategy and media and analytics at Mindshare, Pathway OMG, and Mediavest. Currently, this expert is the principal and founder of a marketing and brand valuation consultancy.

This expert has over 40 years of experience in marketing across various industries, with experience in financial services, economic damages, restructuring, bankruptcy, and fiduciary duties. He earned his BS in business administration and management from Indiana University. He has worked as a business consultant since 1990 focused on sales, marketing, and project management. He has developed numerous marketing campaigns, as well as consulted with business clients in developing marketing strategies. He has held executive positions with companies in industries ranging from energy to pharmaceuticals and currently serves as the president of two consulting firms with a focus on business consulting and litigation support.

This highly qualified expert has over 20 years of experience in his field, with demonstrated experience with semiconductors, ROM, DRAM, SRAM, 3D stacking, and signal interfaces. He earned his BA in electrical engineering at Union College before completing his MS in electrical engineering and PhD in material science at the University of Vermont. He has he's several roles throughout his career including being a senior research and development scientist at IBM Microelectronics, the director of technical marketing at Innovative Silicon Inc., the IP strategy director at Rambus Inc., and the memory development engineer at Invecas Inc. Most recently, he served as an adjunct professor of semiconductor physics at the University of Vermont.

This expert has been practicing advanced business analytics for over 20 years. He holds a Ph.D. in Business and has extensive industry experience in quantitative risk assessment and marketing analytics. He has been published in refereed journals such as the "Journal of Database Marketing", "Risk Management Journal" and "Marketing Intelligence and Planning", while he has presented on predictive analytics at conferences hosted by the Risk and Insurance Management Society, Global Risk Forum and International Business Research Conference among others. Included in this expert's core competencies are insurance claim analysis, shareholder litigation (SCA) modeling and analysis, exploratory data and text mining, "big data" manipulation and analysis, and multisource analytics and data amalgamation. Currently the Founder and Principal of his own predictive analytics and data mining consulting firm, he is also an Associate Professor of the Practice of Administrative Sciences at a major university, where he serves as the Director of the MS Program in Risk Management. This expert has authored three books on database analytics and risk assessment, as well as many white papers for various industries.

This highly qualified expert has 25+ years of experience in the Food & Consumer Products Industry. He is a certified management consultant and received his M.B.A. in Marketing from Iona College. He started working as a Senior Partner and Director of Case & Company and furthered his career as the Vice President for Cresap's Food and Consumer Products Practice. This expert is recognized for creating the Integrated Buying and Inventory System (IBIS), a buying and inventory management computer system which combined turn, promotion and forward into a single order of purchase. He has presented for several national food organizations and is an active member of the Strategic Leadership Forum and Institute of Management Council among many others. He has extensive experience with supply chain, operations and strategy, serving as an advisor regarding modeling the costs of food service industries and manufacturing. Currently, he is the President and Founder of a general management consulting firm that focuses on the needs of the Food and Consumer Products Industry. His clientele includes Retailers, Wholesalers, Manufacturers and Distributors worldwide.