Advertising Expert Witnesses
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Online Marketing and SEO Expert Witness
Colorado
This expert has over 22 years of Online Marketing, including Search Engine Optimization, Search Engine "Link" Campaigns, and Pay Per Click Search-Engine Advertising. He is the author of various best selling Internet-Related Books, such as Complete Idiot's Guide to the Internet and Search Engine Optimization for Dummies. He has given multiple presentations and public speaking engagements involving...
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Search Engine Optimization (SEO) and Pay Per Click Expert Witness
California
For almost a decade, this expert has managed a San Francisco Bay area consultancy specialized in online advertising and website optimization. He is a Google Certified Partner with agency level support direct from Google. In addition to his private consultancy, he manages the Search Engine Marketing and Pay-Per-Click campaigns for several advertising agencies in Northern California.
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Advertising Expert Witness
California
This highly qualified expert has over twenty years of experience in strategy and brand management. She earned her BS in business administration from Fundaçao Getulio Vargas in Sao Paulo, Brazil and her MBA from Harvard Graduate School of Business. She has previously served as CMO for Arbonne International, SVP and CMO for Isagenix International, and as the founder and CEO of Pozzani and...
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Telecommunications, IT, & Advertising Technology Expert Witness
Washington
This highly qualified expert has extensive experience in the areas of telecommunications, advertising technology, IT, and computer software. He earned his BS in mathematics and systems science from UCLA and completed graduate work in electrical engineering and statistics at Loyola Marymount University in Los Angeles. He currently holds 10 patents involving human-computer design. He is active in...
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Advertising Expert Witness FAQs
An advertising expert witness provides insight into industry standards, practices, and ethics in advertising. They can testify on issues like false advertising, trademark infringement, or marketing strategies.
Cases involving deceptive advertising claims, copyright infringement, brand damage, unfair competition, or misleading marketing tactics often require an advertising expert witness.
Yes, many advertising experts are well-versed in digital marketing and can provide valuable insights on topics such as SEO practices, social media campaigns, and online ad placements.
Yes, some experts may specialize in areas like consumer behavior, market research, public relations, media buying, or specific types of advertising like TV or online ads.
An advertising expert can analyze the disputed ads, compare them to industry standards for truthfulness and transparency, and provide an informed opinion on whether they could mislead consumers.
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